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This is Gibson – a creative agency specialising in branding, graphic design and web design.
This is branding for a technology start-up. Branding and web design for a European PR agency. Graphic design for the UK's largest shoe retailer. Event branding and music packaging for a legendary music producer. Direct marketing that pulled four times the average response. Web design and SEO for a major design and fit-out specialist.
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Design and branding for Clarks
The sports shoe trend was still spreading but Clarks weren't seeing a large enough share. The graphic design and branding for CICA, their children's sports brand, needed to get in shape.
We set about writing and designing a vivid hexachrome brochure and a range of point-of-sale material that appealed to kids and their parents. It was a funky design (with some cool stickers on the wraparound cover) but it preserved all the traditional Clarks principles of fit and comfort.
We also added a 'Design-your-own-trainer' competition that generated entries by the sackload. The winning designers had their shoes manufactured and presented to them by Clarks. Quite a thrill – when you're just eight years old.
CICA brand sales rose by 15% that year and Clarks came back for more of our ideas on branding, advertising and graphics.
Client
Clarks
Disciplines
Graphic design
Branding
Art direction
Copywriting
Point-of-sale