Hello.
This is Gibson – a London agency specialising in branding, graphic design and web design.
This is branding for a technology start-up. Branding and web design for a top European PR agency. Graphic design for the country's largest shoe retailer. Event branding and music packaging for one of the UK's most successful music producers. Direct marketing that pulled over four times the industry average response. Web design and SEO for a major design and fit-out specialist.
This is our work project by project and this is why you might hire us. Got some questions about how we do things? Here are some answers.
Or see what news, thoughts or work we've added to our notebook recently.
Our number is 020 8948 9656 and this is our email. Coming to see us in London? This is the Gibson office.
< Previous project Next project >
Design and branding for Clarks
The sports shoe trend was still spreading but Clarks weren't seeing a large enough share. The graphic design and branding for CICA, their children's sports brand, needed to get in shape.
We set about writing and designing a vivid hexachrome brochure and a range of point-of-sale material that appealed to kids and their parents. It was a funky design (with some cool stickers on the wraparound cover) but it preserved all the traditional Clarks principles of fit and comfort.
We also added a 'Design-your-own-trainer' competition that generated entries by the sackload. The winning designers had their shoes manufactured and presented to them by Clarks. Quite a thrill – when you're just eight years old.
CICA brand sales rose by 15% that year and Clarks came back for more of our ideas on branding, advertising and graphics.
Client
Clarks
Disciplines
Graphic design
Branding
Art direction
Copywriting
Point-of-sale