Hello.
This is Gibson – a creative agency specialising in branding, graphic design and web design.
This is branding for a technology start-up. Branding and web design for a European PR agency. Graphic design for the UK's largest shoe retailer. Event branding and music packaging for a legendary music producer. Direct marketing that pulled four times the average response. Web design and SEO for a major design and fit-out specialist.
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Less is more for the Ariel Atom
If you're sharp-eyed and rubber-necked, you may have spotted an Ariel Atom 3 (300) with our URL on it. When we're not working, we like to take our braver clients out for some adrenalin-fuelled moments on the UK's best race circuits. Jeremy Clarkson, from TV's Top Gear, described his drive in an Atom as 'The time of my life.'
Our relationship with the Ariel Motor Company goes back to 2000 when the revolutionary Atom first saw daylight and Simon Saunders, the car's designer, demonstrated the design principle that less really does mean more. More grip. More acceleration. More terror.
A few years later, we were asked to help put together some advertising for the new Atom 2. It sold the benefits that come with 500kg and 300bhp: super responsive handling and acceleration that's akin to being kicked up the road by an angry deity.
If you're not yet a client and the world rushing backwards turns you on, the answer is 'yes' – we'd be delighted to take you for a spin. However, we do reserve the right to agree any project fees before bringing the car to a stop. Everyone needs a little extra bargaining power now and again.
We are currently working on new branding and a new, multi-functional website for the international Ariel Atom Owners' Club.
Client
Ariel Motor Company
Disciplines
Art direction
Graphic design
Copywriting