Rise of the super pitch

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This is Gibson – a creative agency specialising in branding, graphic design and web design.

This is branding for a technology start-up. Branding and web design for a European PR agency. Graphic design for the UK's largest shoe retailer. Event branding and music packaging for a legendary music producer. Direct marketing that pulled four times the average response. Web design and SEO for a major design and fit-out specialist.

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Our notebook

20 November 2009

It could be a sign of the times or it might just be a desire to source the best possible work, but we've noticed some brands inviting a fat number of agencies to pitch.

Putting aside the red-hot potato that is free pitching (giving away expertise and ideas for nowt – not good for all kinds of professional reasons), when you ask fifteen agencies to submit proposals you're destined to waste the time of fourteen; not to mention the time spent shaking their sweaty hands and nodding in appreciation of their efforts.

It has to be better for everyone if a small number of potential agency partners are picked (one being the best small number, by our reckoning). Each agency then has a much better chance of landing the project, clients spend less time managing the show and legions of creative people don't go home and break something expensive when they find out that they blew it.

If you like Gibson's work, we'd love to be on your (very short) list.

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