This is Gibson – a creative agency specialising in branding, graphic design and web design, based in East Sheen, south-west London. 

This is branding for a technology start-up. Branding and web design for a European PR agency. Graphic design for the UK's largest shoe retailer. Event branding and music packaging for a legendary music producer. Direct marketing that pulled four times the average response. Web design for a major design and fit-out specialist.

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Our notebook

05 January 2010

James May and graphic design TV

BBC's Top Gear took us by total surprise this week. They'd tacked an interview with Margaret Calvert onto the end of an intentionally dreary feature on the new Vauxhall Insignia VXR.

If you're not familiar with UK road signage history (no shame if you are), Margaret Calvert and Jock Kinneir designed the UK's road signs in the late 1950s – hence the story's attachment to the Vauxhall Insignia. It wasn't just a shock to see some graphic design on the telly, but the fact that it was during what's considered peak-time viewing. Graphic design on the country's best-loved motoring programme? Crikey.

It was a welcome diversion, even if James May found it hard to summon his inner nerd (most unlike him) to get enthusiastic about pictograms. It also got us thinking – where are the graphic design TV programmes? Wasn't the promise of a gazillion digital channels that minority interest groups would get a look in? The irony, of course, is that some of them are showing endless re-runs of Top Gear.

Then again, a round table discussion on the merits of the humanist sans serif is never really going to compete with Clarkson pitting a V12 supercar against a helicopter gunship.

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